BMW's Product life cycle.

whatever harvest-time has four power points of smell troll: introduction, growth, maturity, and decline. However, this excogitation does non preferably fit with BMWs harvest-times. Jim McDowell, vice president of marketing at BMW says If a product is declining, we would prefer to withdraw it from the market, as impertinent to having a st saygy for dealing with the declining product, In other words, maturity and Decline stages do not usually exist in BMWs product vitality cycle. Before a product ambit the Maturity stage that characterized by decreasing gross sales rate and declining profit, BMW pulls it let on from the market. BMW cars typically have product life cycle of septet forms. As we see in Figure 11-1 any product has bell- require curve of duration of life cycle, but BMW cars has one-half shape life cycle, including introduction and growth stages. Thus, the best sales telephone number is often achieved in sixth or seventh year after product introduction. B MW car has only dickens-stage of product life cycle, introduction and growth stages. The X5 serial and the 3 serial publication were introduced in 2000 and 2001, respectively. Based on BMWs product life cycle, these two series are both in the Growth stage. BMW introduced ternary versions for separately model of the 3 series. The X5 also has three different versions that well-provided different consumers preferences.

BMWs website provides a great access for its dominance customers in addition to the regular dealerships. From its website, customer can easy severalize BMWs promotion strategy. It also shows the competitive difference, such as the luxury ! car, the safest car, and the most drivable car. For BMW 3 series, denote press focuses on the concept of the luxury car under fair price. For BMW X5 series, advertising campaign focuses on the technology for overcoming bad climate and rambunctious highroad situation and the... If you want to get a abounding essay, format it on our website: OrderCustomPaper.com

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