Business

products? detect the basic benefits provided by the firms products telling to competing products: Describe the breakers point to which customers needs are being fulfilled by the firms products relative to competing products: Describe how customers needs are expect to variety show in the future. Describe the relative importance of transactional (short, one-time) vs. relational (long-term, ongoing) stand in processes when customers occupy a purchase: wherefore do authorization customers non purchase the firms products? Identify the basic needs of non-customers that are not being met by the firms products: Identify the features, benefits, and advantages of competing products that stick non-customers to choose them over the firms products: Identify problems with the firms distribut ion, promotion, or pricing that cause non-customers to look elsewhere: C.Internal (Organizational) Environment Review of merchandising goals and objectives Identify the firms current market goals and objectives.

State whether these goals and objectives are: Consistent with the firms mission Consistent with upstart changes in the marketing or customer environments Leading to expected slaying outcomes (sales volume, market share, profitability, awareness , brand preference) ! Review of current marketing performance Describe the firms current performance compared to other firms in the labor. Is the performance of the industry as a whole astir(p) or declining? Why? If the firms performance is declining, what is the most likely cause (e.g., environmental changes, damage strategy, poor implementation)? Review of current and...If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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