Marketing analysis of legend

Overview of caption fabrication conference Limited is a alter IT company in chinaware with betray Lenovo providing advanced IT products and service from computing machine products, peregrine handsets, digital products, to corporate IT solutions. The tale of fiction goes back to 1984, in which Institute of Computing Technology, Chinese Academy of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, falsehood Group Limited, which once existed however as a wholesale distributor for U.S. and European brands, had bend the largest IT companionship in China. Its annual turnover has exceeded 20.2 billion HK dollars and its computers make water been the best marketplaceing brand for seven consecutive historic period in China since 1996 and the best seller in the Asia Pacific region (excluding Japan) for common chord consecutive years since 2000 . In 2002, the securities industry share of Legend computers has reached 27.3% in China according to tr ansnational Data Corporation and 12.4% in Asia Pacific market. The sales of Legend computers from 1990 to 2000 (unit: thousand) (Source: http://www.lenovo.com/About/ legend/aboutus_legend_review.shtml) The two main types of Legend computer are computers for consumer and personal line of credit. hug drug years ago, Legend launched its computer for consumer, which initially introduced the different concepts of computers for consumer and business in China. Shortly, Legend industrious the top position in both market.

Last year, Legend light-emitting diode the notebook computer PC market again by selling first consum er notebook PCs, Tianyi series, Y300 AY800 A! Y510 and Y160. In November, Legend launched a unexampled consumer notebook PC, Tianyi S180 with advanced and fashionable appearance attracting young confidence ladies tightly and achieved capacious success in new segment. The triumph of the new notebook PC displays the successful marketing schema of Legend Group Limited. Customer behaviours Consumers in notebook PC market depart examine all kinds of notebook PCs for long period before they make a decision. If you want to get a complete essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper