Limiting The Freedom Of The Press Essay

Advertising is a decently and strong source of information in our e realday life beneficial resembling TV or internet. Advertisers use ads to countenance large number to get products and make products more than than applicable to them. Respectively, forcers should eachow the granting immunity of the press. granting immunity of the press is freedom of communication and the refine to publish themes, magazines, and distinct printed matter without political restriction or any restrictions. Gloria Steinem argues in effect that advertisers ar containling the freedom of the press, since they atomic number 18 determining what women should mystify or should non. To animation her argument she mentions compromises she encountered when she made rules accepting ads in Ms. Magazine.One of Gloria Steinem goals in Ms. Magazine was to channel gender in diametric(p) ads in her magazine, She cute to introduce stuff standardized political machines and electronics, much (prenominal)(prenominal) ads were not common in standard womens magazine. Nevertheless, she encountered negative attitudes by several(prenominal)(prenominal) companies. She mentions, U.S carmakers firmly believe that women deal the upholstery color, not the car, but we ar armed with statistics and subscriber mail to prove the contrary. A car is an grievous purchase for women, ane that is such a symbol for mobility and freedom that many other(a)(prenominal) women forget spend a great percentage of income for a car than lead counterpart men. (Steinem 233) Using this example Gloria Steinem shows that just about companies mystify the idea that women argon alter and they notwithstanding c be about the outmost look not about the everywhere all the performance. Because of their outrageous mentality they be refusing to put ads of their products in women magazines. Nevertheless, Steinem by convince foreign car makers to advertise in her magazine. She prove that women a rgon equally important customers as men and womens marketplace should be taken seriously.Thus fit to advertisers women do not understand technology, and such ads are not made for them. Ads advertisers are placing in women magazines are assorted from the ads that are placed in other magazines. It was all the way stated when U.S car companies refused to put ads of their products in Ms. magazine while they usually do it in other iodins. Refusing to introduce accepted ads in womens magazine for unlikely groundss and the examples Gloria Steinem introduced strengthen her argument that advertisers are choosing their reference and determining the what each group of people should get. She provided another example to further assist her argument, Steinem points out to cigarettes. She mentions Essence, a magazine that was the alone national magazine for African American women.This magazine had appraised cigarettes and posted ads of models roll of tobacco, encouraging low women to smoke. And then Gloria Steinem states According to California statistics, African American women are more prone to smoking than the female population at large, with all the attendant health problems. (Steinem 243). Therefore, Advertisers that delineate cigarettes ads in this women magazine are the reason that b escape women are more disposed to smoking than other female population. Ads promoted smoking disregardless of its unhealthy dreadful effectuate and that fact that it causes deaths. By pointing out such example, Steinem further supports the idea advertisers choose what they postulate to introduce to their audience. Steinem also shows that ads promote products regardless if they are good or not.Gloria Steinem mentions that ads in women magazines are polar from those in neutral gender magazines. She states The same companies that insist on recipes in womens magazines place ad in people where in that location are no recipes. Cosmetic companies support the unexampled Y orker, which has no regular beauty columns, and briskspaper pages that has no beauty atmosphere (Steinem 239) . She includes another prove, We also explain that placing food ads only next to recipes and how-to entertain articles is actually a negative for many women. It associates food with work- in a way that says only women bear to cook- or with guilt over not cooking and entertaining. Why not advertise food in diverse media that get intot always include recipes (thus hit more men, who get to become a third of all supermarket shoppers anyway and make up the recipe interest with specialty magazines like Gourmet (a third of whose readers are men)? (Steinem 238).Gloria Steinem explains that advertisers fetch double standard. They introduce different ads to different group of people that affects them in received(p) ways (introducing recipes in womens confer made them feel obligated to cook.). The ads that are in womens magazines are different form those that are in other magazines. Hence, advertisers don not have a particular(prenominal) criteria in making their ads.They just provide what they think a trusted group of people should receive. On the other hand, advertisers should not determine what women should receive. Advertisers should have one criteria introducing their ads to all audience, not different ads for different audience. Steinem states this idea to open the eyes of her readers that advertisers by doing this are actually change the freedom of advertising.Not that having advertisers choose the audience that receive received ads was not bad enough. Advertisers outright have their hold rules and orders that should be use before placing their ads in a certain magazine. Gloria Steinem states Meanwhile, advertisers hold in over the editorial limit of womens magazines has become so institutionalise that it is sometimes written into insertion orders or dedicated to ad salespeople as appointed policy- whether by the agency, the client, or both. And then she mentions some of the orders that were given to womens magazine effective in 1990. An American Tobacco caller-up order for a Misty Slims ad noted that the U.S government warning mustiness be included, but also that there must be no contiguity to editorial relating to health, medicine, religion, or dead (Steinem 241). anyway the fact that advertisers are using different ads for different group of people, advertisers have their own rules and orders for their ads. They are requiring praise for their products. And this made new fields like beauty write to be invented. This kind of writing praise products to oppress and push women to buy certain products. By mentioning some of the rules advertisers ask for, Steinem shows that kinda of giving the freedom to include whatever editorial textual matters to be included, advertisers are choosing what to and not to be included in a certain ad or or so a certain ad. Steinem relates this to her argument, because by cho osing what editorials text should be included and by having specific demands and orders advertisers are distinctly limiting the freedom of the press.Gloria Steinem shows how womens magazines are filled with ads sort of than content . She mentions how ads makes the greater part of womens magazines. I picked up a compartmentalisation of womens magazines for February 1994, and counted the pages in each one (even including the table of contents, letters to editors, horoscopes, and the like) that were not ads and/or copy complementary to ads. Then I compared that number to the total pages. Out of 184 pages, McCalls had 49 that were nonad or ad-related (Steinem 241). She mentions more magazines and all of them had small portion that was nonad or ad-related. What Steinem is laborious to show, is that womens magazines are out of content. They are mostly ads. Whereas, looking behind, womens magazines had more meaningful content.As older readers will remember, womens magazines used t o be a place where new young poets and con story writers could be published. Now, thats very rare (Steinem 243). Steinem uses comparison to show how women magazines have changed as time passed. Its clearly that they worsened. They became meaningless and they lacked real and interesting information. This lack of reality and creativity in womens magazines caused them to be repetitive all acquittance over the same products but in different editorial styles. This takes us back to Steinem main argument that advertisers are limiting the freedom of the press since they are the ones who control what a magazine would and wouldnt have and that is because they are they are paying to the articles that looks more applicable to the products they are advertising.Gloria Steinem was sufficient documentation her main argument, she stated clearly how advertisers choose their audience and determine what they should receive, how ads in womens magazine differ from other ones, how advertisers are makin g their own rules and orders ,and finally how womens magazine changed negativity during time. For all these reasons she mentioned, she proved that advertisers are not allowing the freedom of the press, they are actually limiting it and taking control over it.Work citationSteinem,Gloria. stimulate lies and Advertising. Signs of Life in the USAReadings on Popular Culture for Writers, Sixth Edition. Ed.Sonia Massik, cocksucker Solomon. Boston, New York Bedford/St. Martins,2009. 227-247. Print.