Loreal Marketing

Principles of Marketing LOreal 1. The heart, tangible and augmented intersection points LOreal sells. The core product of the hair solicitude products sold by the company embroils the customers sentiment good about themself after using the product. The tangible is he physiological hair assist product e. g. bottle, what the product claims to do for e. g. more(prenominal) lustrous hair. 2 LOreals trade managers have key mark decisions they must make. These include selecting a blemish promise and going onto acquiring a brand dodge.LOreal would need to decide on the branding in terms of what name to use and the icon to go with it. Brand strategy includes Multibrand, range branding, corporate branding, company and someone branding strategy. Multibrand strategy includes rescue out more than one product in one product category. Range branding strategy involves the company deciding to introduce more than one different product to the same category of products however having a d ifferent name for products in different areas of the market.Corporate branding involves the company choosing to include just one brand for tout ensemble the products introduced to the market and company and individual branding strategy includes that the company brand is included on all the products in the market however each product withal has its accept brand name. LOreal would be required to make the decision of what marketing brand strategy to use, For e. g. they may choose to introduce a pertly hair care product to the market and use a corporate brand strategy where they use the LOreal brand all products.LOreal also have other branding decisions including the branding position, name selection, brand sponsorship and development. LOreal must decide on its brand positioning. This includes the products attributes, benefits and beliefs and attitudes of the product. The attributes include what the hair care products attributes are for e. g. the healthy ingredients in the hair care products. Benefits include what prove the customers would expect from the attributes of the product. For e. g.LOreals benefits may be shiny hair overdue to the ingredients in the product. LOreal may however choose a brand positioning of beliefs and attitudes. LOreal would also need to make decisions on the brands name. This includes fashioning decisions towards the brand name in order to ensure that the brand name is easy to memorise, say and identify. 3 The considerations LOreal faces in determining worldwide product decisions include adapting their products to suit the various cultures of various countries the hair care products are being marketed in. For e. g. the pa