Friday, May 3, 2019
Study proposal Research Example | Topics and Well Written Essays - 250 words
Study - Research Proposal Exampleto Isabel Cavill a higher-ranking retail analyst who specializes in luxury retail markets mentioned that Chinas retail market cannister increase up to 14% between 2012 to 2013 ( trigger-happy Luxury, 2012). To examine the impact of Chinas sparing branch on the luxury fashion market, this study will conduct a primary search play along study to determine the consumers willingness to spend on luxury goods in times of a strong stinting growth. Basically, the first part of the proposed explore methodology will focus on identifying the demographic profile of the research survey participants whereas the second part will focus on determining consumers purchasing habit in times of economic growth. (See Appendix I on page 5)A descriptive statistics such as the computation of frequency and percentage will be used to measure the research survey respondents demographic profile. Using anchors of 1 = strongly disagree and 5 = strongly agree, a five-point Lik ert scale type of research questions will be used to determine the Chinese consumers willingness to purchase luxury items in times of economic growth (David and Sutton, p. 167).Branigan, T. (2011, April 26). The Guardian. Retrieved May 13, 2012, from Chinas taste for high-end fashion and luxury brands reaches new heights Vogue China editions the size of it of a doorstop, 960,000 millionaires and rising, and now the aspirational class are buying http//www.guardian.co.uk/world/2011/apr/26/china-super-rich-demand-luxury-brandsHutzler, K. (2011, July 20). Luxury Daily. Retrieved May 13, 2012, from Chinese fashion market to triple in size over next 10 years BCG http//www.luxurydaily.com/six-trends-brands-need-to-be-aware-of-before-entering-chinese-market-study/Red Luxury. (2012, February 15). Retrieved May 24, 2012, from How Does a Shifting Economy Impact Chinas Luxury Market?
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